Thursday, August 26, 2010
Target Stores Announces Customers Can Trade in iPhones, iPods, Cell Phones and Videogames
Target today announced it will soon allow customers to trade in a number of electronic devices, including new or used iPhones, iPods, cell phones and videogames, to receive in-store credit that can be used towards other purchases.
The company noted this new program "encourages guests to be eco-friendly," implying the electronics will be recycled and not resold. We contacted Target to get clarification.
It will launch in Northern California on August 24 with additional stores joining the program in September, and will be available in approximately 850 stores by the end of the year.
Target joins retailers GameStop, Best Buy, and Walmart as a destination to sell back used videogames. GameStop said on its latest earnings call that while the company is taking this new competition seriously, it has yet to see an impact on sales.