Thursday, May 20, 2010

By The Numbers - Blackest Night Comic Book Sales

  • The Blackest Night Event, which took place over 75 different DC comic books, including tie-in issues, sold 5.7 million comics, with a retail value of more than $19.4 million
  • The cost to purchase one copy of every Blackest Night related issue was $251. A recent eBay item which offered the same 75 comics, ended at $117.
  • Of the 5.7 million total comics sold, 2.9 million were written directly by Geoff Johns, with a total retail value of $10.4 million.
  • The Blackest Night event had 15 separate issues with sales of over 100,000.
  • The top selling Blackest Night issue was Blackest Night #1 with sales of more than 200k copies. The worst selling Blackest night title was REBELS #11, with sales of just over 30k.
  • DC Comics charged $2.99 for issues of both Green Lantern and Green Lantern Corps during the Blackest Night event. Had they charged $3.99, like they did most of the other related titles, DC would have raised another $1.6 million.
  • In January, DC brought back eight cancelled titles for a onetime special Blackest Night tie-in issue. Atom and Hawkman #46 by Geoff Johns was the most popular of these titles. The least popular in terms of sales was Weird Western Tales #71, written by Dan Didio.
  • DC Comics published seven different three issue supplemental titles. The most popular of these was Blackest Night Batman (270k copies sold) while the least popular was Blackest Night JSA (182k copies sold).
  • In November, DC Comics began publishing a two issue Blackest Night story in six existing titles (Outsiders, Adventure Comics, REBELS, Booster Gold, Doom Patrol and Justice League of America). Fans that purchased the first of the two issues were given a free promotional lantern corps ring. Total sales for the second issues in these six titles fell by more than 120k copies, or 30%.
  • DC Comics offered promotional rings that represented each of the various lantern corps. The set of eight, which was free with purchase of the titles listed above, will cost you $15 to purchase on Amazon today.

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