In December 1980, Superman and the Health Education Council launched an anti-smoking campaign aimed at children aged from seven to eleven. The campaign pitted the cartoon super-hero Superman against a newly-invented super-villian, Nick O'Teen.
Gfest finds it hard to believe anyone could be swayed by this commercial givne that it also included perhaps the worst Superman voice acting in the history of mankind.
Yet by the time the campaign ended in 1982, over 800,000 children had requested material produced by the Health Education Council. The venture produced a positive response from schools, and evaluations demonstrated a significant impact on children themselves.
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