It's a time honored tradition in comic books. Take any comic book character whose stories have gotten a little stale, and change said superhero into the opposite gender.
It's also a tradition that usually sucks. Very few of these gender benders have been met with any level of success.
Having said that I really like this sexy version of Booster Gold and Blue Beetle.
Do I want to read this in a comic book? No.
Would I like to spend some alone time with them? Yes.