DC Comics/Entertainment Moving to West Coast

Holy Sh*t Batman!  DC Comics is moving to the West Coast... Some of it, at any rate. The publisher is moving a significant portion of its staff to Burbank, California (home of Warner Bros. Entertainment) while keeping its core comics publishing unit in New York.

From an announcement released this morning, DC will "relocate its business functions related to and supporting multi-media and digital content production." That is later clarified to encompass all of DC Entertainment's work in film, television, videogames, digital media, consumer products as well as administrative functions. The move is expected to be completed by the end of 2011.

"These organizational changes reinforce the strengths of DC's greatest legacies – most importantly its people and its creative talent – and offer greater opportunity for maximum growth, success and efficiency in the future," said Diane Nelson, President of DC Entertainment (DCE). "Our two offices will stretch and build their respective areas of focus, while prioritizing and aggressively striving to connect and cooperate more strongly than ever before between them and with their colleagues at Warner Bros." 

I know this is not a BIG surprise it has been rumored to happen since the formation of the DCE entity last year.   Diane Nelson, DCE Chief Creative Officer Geoff Johns, DC Comics Co-Publisher Jim Lee and DCE Executive VP of Sales, Marketing and Business Development John Rood are all based out West, so some shift to California seem likely.

I like this move and hope it boosters (gold) DC's entertainment arm.  We will hopefully continue to see more DC character movies, animation, video games and other entertainment projects in future. 

Lastly, the farther away any portion od DC can get from Dan Didio the better. 

What do you think?

Batman image courtesy of Jerahu