Another Batman Title Coming Soon from DC, Why?

Today, DC's official blog, The Source announced that DC will publish a brand new monthly Batman comic book. Here's the solicit form DC:

Starting in November, BRIGHTEST DAY and ACTION COMICS artist David Finch will take the reins as writer and artist of BATMAN: THE DARK KNIGHT, a new ongoing Batman title featuring the hyper-detailed and kinetic artwork Finch has become known for plus his unique and yet classic interpretation of the Caped Crusader.

Can’t wait until November? The fun begins in October, with BATMAN: THE RETURN, a one-shot featuring Finch’s masterful pencils and words by Morrison, kicking off a new era for the Dark Knight and giving fans a quick taste of what’s coming in the new ongoing.

The Dark Knight takes Batman outside what he knows, into a world of demonology, dark arts, and mystery. He’s the ultimate detective, faster, stronger and smarter than any villian, but now he faces creatures to whom logic and mortality don’t apply.

I want Dark Knight to be true to Batman’s street level, crime fighter roots. He’ll face a rogues gallery that we’re all familiar with, but this book will take him on a darker path where he’ll be stretched to his physical and psychological limits.”

While I am always excited to have Bruce Wayne as Batman in any comic book, do we really need another Batman title right now?  DETECTIVE COMICS, BATMAN, BATMAN AND ROBIN, SUPERMAN/BATMAN, ALL STAR BATMAN AND ROBIN, JUSTICE LEAGUE, JUSTICE LEAGUE/THE 99, BATMAN ODYSSEY, BATMAN: THE RETURN OF BRUCE WAYNE, BRUCE WAYNE: THE ROAD HOME, BATMAN CONFIDENTIAL, BATMAN BEYOND, and BATMAN BRAVE AND THE BOLD. 

All these books with two different characters playing Batman and relatively little or no continuity between any of the books. Why do we need another book?  Can we just focus on making the current Batman comics books relative, cohesive, and interesting.  I guess DC (Dan Didio) will do anything to suck another $3.99 a month out of its loyal fans.